Social Media Marketing Wikipedia - 1120 Words

Lyu Meizhen Dr. Mina English 108 6 November 2014 Social Media Marketing According to Wikipedia, Social media marketing is a term which describes â€Å"the process of gaining website traffic or attention through social media sites (Wikipedia).† These kinds of promoting tactics are getting more and more popular and effective in this technology driven world, it is easier for a business company to determine where the potential customers are and easily attract their eyes through social media. It also saves more money compare to the traditional advertising methods. As the technology develops, social media is getting much more impressive to make people interact and chat with each other, and share information as well. For a business company, it is†¦show more content†¦According to a survey on comScore, a leading company for digital business analytics, â€Å"Facebook captures 14.6% of Internet users time compared to a combined 2% for all other social networking sites. Facebook also captures 16% of all page views. †It is such an impressive percentage of mindshare apparently, so it will definitely attract more and more potential customers and this will be one of the greatest benefits for a business to promote things on social media. For example, Facebook will display some suggested pages based on your friend’s likes and your own interests and demographics, so even though there are tons of pages, marketers can accurately target the right people with the right page. For me personally, I did benefit from social media marketing. I remembered one time I went to Facebook as usual; it displayed Target as a suggested page to me, because one third of my friends have liked the page. And then I clicked the page, I saw so many different kinds of information which include new arrivals, discount information, trade-in details, hiring information, etc. As a huge fan of country music, one post suddenly caught my attention, a new album from one of my favorite country music duo: Florida Georgia Line just came out, and they had it in the store already. Pre-ordering the album online can get 3 extra songs and free shipping for a limited time. I ordered immediately online,

Argument Essay on the Lottery by Shirley Jackson with...

â€Å"The Lottery† by Shirley Jackson is about Symbolism The Lottery, a short story written by Shirley Jackson, is a tale about an inhumane and horrific tradition that a community celebrates every year between 10 a.m. and noon on June 27, a sunny day, in a New England village (â€Å"Cummings Study Guide†). Not only is this story about tradition but it also hides the meaning of symbolism as well. The setting takes place in a small village consisting of about three hundred people. On June twenty-seventh of every year, the members of this traditional community hold a village wide lottery in which everyone is expected to participate. A black box holds hundreds of pieces of paper that each member of the community†¦show more content†¦The villagers in the story lack of the value of human being. â€Å"Well, now,† Mr. Summers said,† guess we better get started , get this over with, so’s we can go back to work .Anybody ain’t here?† (Video documentary). What Mr. Summers said means that the people in the village consider the terrible â€Å"crime† of tradition as normal thing. The villagers would get used to the fact that the value of human life is not so important. Even the children consider killing somebody as if to kill an animal. The village obviously lacks the value of a human being throughout the story as we do in the world that we live in today. Throughout the story, the reader gets an odd feeling regarding the residents and their annual practice. Not until the end does the reader realize to know what the lottery is about. Thus, from the beginning of the story until almost the end, there is an overwhelming sense that something terrible is about to happen due to the Jackson’s use of foreshadowing through the depiction of characters and setting. The period of time that the villagers were living is completely different from our culture today. The tradition means a lot to the villagers because it has occurred since the village was first established. It was a normal thing to villagers to keep that tradition from generation to generation. You can see that even though the villagersShow MoreRelatedUse of Symbolism in The Lottery by Shirley Jackson1146 Words   |  5 Pagesbulb represents ideas that just sparked into a character’s head. In the short story, â€Å"The Lottery† by Shirley Jackson, a village has just entered the month of June, meaning that the lottery is to begin. When everyone was present, the heads of the households’ names were called one by one to pick up a slip of paper. It was then discovered that the Hutchinson family was the chosen family to participate in the lottery again. When Mr. Hutchinson, Mrs. Hutchinson, Bill Jr., Nancy, and Little Dave each gotRead MoreThe Lottery, by Shirley Jackson3156 Words   |  13 Pages The story of â€Å"The Lottery† is a dark tale that gives the reader a window into a community blighted by an tradition propagated by ignorance; sending a message that reverberates with many events, ideas, and observations throughout the annals of time. Written by the great Shirley Jackson, this fable exemplifies how delusion and illogical thinking led to the terrifying and morose ending of Tessie Hutchinsons existence. Shirley Jackson was well known in her lifetime, but not necessarily as the literary

Choice Overload Problem free essay sample

ThoughtIn the video, Sheena Iyengar argues that availability of many choices causes to reduction of engagement, decision quality and satisfaction. She emphasizes that people need to make many decisions in daily life and since they cannot consider all of the choices available by doing the math, some customers may make a wrong decision or even refrain from buying at all. Then she proposes some solutions such as: Cut (reduce the choices), concretize, categorize, complexity (low to high choice condition). The examples and result of the studies are persuasive enough to me since I have concluded the same results considering my own choices. Although it is not mentioned in the video I think this concept can be link to post purchase dissonance, which is the situation when we were not sure if we made the correct decision and think about the possibility that other alternatives we rejected could have been better, leading to an inconsistency. We will write a custom essay sample on Choice Overload Problem or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page While doing shopping, I feel the same all the time unless I have a prior knowledge or brand loyalty. For example, I sometimes buy nothing because of choice overload due to fear of being mistaken or I try to reduce dissonance after the purchase in some ways: Searching a conforming evidence to justify my decision like â€Å"Many people I know are buying this brand, it must be good†, ignoring any information about the alternatives or downgrading the importance of the decision like â€Å"It is just a chocolate, not a big deal†. After this, if I am still dissatisfied, the options are canceling the purchase or not to purchase again. Moreover, the video reminded me another video â€Å"Saving for tomorrow, tomorrow† in which Shlomo Benartzi talks about planning fallacy. One of the examples was about the comparison of donation rates in Germany by 12%, and Austria by 99%. The reason was that while taking driving license in Germany people were supposed to check a box if they want to become a donor, and in Austria check the box if they do not want to. Thus he concluded that checking the boxes require effort and people choose to do nothing. I thought this example might be relevant because it argues people are tend to choose the easiest way that requires no effort. Thus, when they are faced with a choice overload they will probably be confused and as a result make a wrong decision or ignore doing any decision. In conclusion, Sheena Iyengar’s solutions are good since they support the learning and decision-making process of people: Cut, few choices are worth to consider. To concretize can affect our decisions. Categorize, dividing the information into meaningful parts help to understand. Level of complexity, starting from simple to hard makes people ready to process.

Looking for the Real Thing The Coca

It was 1886, and fizzy drinks were clearly becoming a thing, soda fountains gradually becoming the most popular places all over the country.Advertising We will write a custom essay sample on Looking for the Real Thing: The Coca-Cola Company Analysis specifically for you for only $16.05 $11/page Learn More A failure by his very nature, pharmacist John Pemberton decided to try his luck in doing something that was popular at the time, and came up with a new soda fountain drink that could become the â€Å"real thing† and stand out of the range of similar drinks as the ultimate â€Å"champion†. Coca-Cola was the result (Cox, 2008, 113). Down home foodie: 2012 (2012). Retrieved from http://goo.gl/7Ey58D Unfortunately, the Coca-Cola Company is facing several major external threats at present, the growing impact of Pepsi and Dr. Pepper on the soda market being the key one (Deichert, Ellenbecker, Klehr Pesrachick, 2006). A company whose name has b ecome the synonym of the product, Coca-Cola is still not ready to fight a strong, seeing how the recent crisis that the relocation into the global market cot the firm affected Coca-Cola’s stock price. Therefore, the increase in the authority of such companies as PepsiCo and Dr. Pepper/7-Up is the greatest threat for Coca-Cola at present. Another obvious external threat concerns the lack of interest in customers towards Coca-Cola and its products. Coca-Cola’s leader’s unwillingness to change the traditional course of the company and take chances with brand new products may easily lead to customers losing interest.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Perhaps, the given step is rather wise in the light of tight competition – once a company fails with a new product, the rivals will use this failure as a chance to take the company’s place in the mar ket. There is no need to stress that in food production, practically every single outside market factor maters greatly for a company in shaping its reputation and, therefore, the process of achieving the company’s goals. Specifically for Coca-Cola, sociocultural and global factors should be pointed out as the ones of the greatest influence. At first, the given factors might seem only a minor element of the general structure; on a second thought, however, one must agree that these two are especially important for Coca-Cola in the XXI century. To start with, the sociocultural factor is one of the key concerns at present. Unfortunately, due to the recent surge of concerns and false accusations of Coca-Cola being an extremely harmful drink, the company may easily be facing another crisis in 2014. For instance, such reports as Zmuda’s article clearly do not add to the Coca-Cola company’s popularity among its target audience: â€Å"the group is frustrated that Coca-C ola doesn’t spend more money advertising its healthier brands, like Honest Tea† (Zmuda, 2013, October 21, para. 4). True, the company tried to rebut the false accusations by providing its own account of the effects that the drink has on people and even creating the line of product that supposedly had a positive effect on heart health (Coca-Cola, 2012), yet the reputation of â€Å"Killer Coke† seems to have a very strong staying power. Regardless of the numerous attacks of critics and adversaries, the company has been thriving so far and even managed to come up with a brand new campaign regarding the Coca-Cola’s latest initiative in striving for people’s health.Advertising We will write a custom essay sample on Looking for the Real Thing: The Coca-Cola Company Analysis specifically for you for only $16.05 $11/page Learn More Not only has the firm enhanced the production of sugarless cola, but also started funding major r esearches on obesity, heart diseases and other health issues: â€Å"Recent new funding includes a large grant from Coca-Cola† (Harcombe, 2013, January 22, para. 4).Therefore, the sociocultural factor, though clearly very ambiguous, seems to have been working for the company’s benefit so far. Speaking of the second factor, one must admit that after entering the global market, Coca-Cola has been dealing with very tough competition, and the latter still remains a major issue. However, apart from difficulties regarding the choice of the right promotion campaign and advertisement strategy, global market offers a number of alluring opportunities. For example, with the acceptance of the free trade agreement, it has become much easier for Coca-Cola to sign agreements with companies all over the world and sell its products not only in the USA, but also in Europe and Asia, thus, increasing its revenues impressively. For instance, entering into a venture partnership with Endomond o seems to have given the company very good chances for increasing its stock price in 2014: â€Å"Under the new global agreement, Coca-Cola will help Endomondo grow its existing user base and enter into new markets and territories, while helping develop the app’s functionality and drive innovation† (Cioletti, 2013, June 1, para. 15). Since Endomondo has an estimated total of around 12,000,000 users (Cioletti, 2013, June 1, para. 14), Coca-Cola will clearly have great chances for attracting even more clientele and enjoying an even greater success. Five forces of competition, the term coined by Michael E. Porter, also shape Coca-Cola’s policy towards its stakeholders greatly. Presupposing that the company should take buyers, competitors, suppliers, entrants and substitutes into account, the given model allows for evaluating the company’s chances for success in the global market. According to the latest reports, Coca-Cola should pay special attention to the substitutes and the competitors. While the statistics on buyers seems to have been quite consistent over the past few decades, the situation with competition has become much more complicated due to the specifics of the globalized environment.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Instead of winning over the SMEs within its home country and quickly becoming the industry leader, Coca-Cola must maintain its status among the companies of equally good reputation and approximately the same income. Hence the tension within the global market of fizzy drinks comes. Of all the companies producing fizzy drinks and the related goods, Pepsi seems to have been the key rival of the company for ions. Surprisingly enough, even though Coca-Cola has clearly gained the status of the world leader in soda production and is nowadays one of the most recognizable brands period, the PepsiCo has not only withstood the defeat, but also faced it with great dignity. More to the point, it has succeeded in its own way, making it obvious to the Coca-Cola Company that the grand fight between the brands, which will help finally define the winner, is yet to come. As InvestorGuide says, the cost per share is $82.95 at present and is yet to rise for PepsiCo: InvestorGuide (2014). Charts for Pep siCo, Inc. Retrieved from http://app.quotemedia.com/quotetools/chartcache/15347.png Although having a rival that is going to replenish its powers soon be the company’s side might not seem a good prospect for Coca-Cola, there are still a couple of advantages about the current situation that are worth pointing out. To start with, the fact that Coca-Cola has relatively few rivals is alone very uplifting. In addition, it will be easy to use the fight with PepsiCo in order to attract even more attention to Coca-Cola and its brand product.  Buyers are another segment of the Five Forces Model that can be used in order to improve the company’s score. Though it is admittedly hard to come up with a new promotion campaign for a company that has practically become a staple of soda production industry, there are enough chances for using the customers’ loyalty for the company’s benefit. Moreover, the aforementioned rivalry with PepsiCo may also stir the buyersâ€℠¢ interest towards the company’s products. Still, the â€Å"buyers† element in the Five Forces Model laves much to be desired in terms of the clients’ loyalty. The Coca-Cola Company needs to keep in mind that a number of people hardly differentiate between the two organizations, seeing how each of the companies is known for creating practically the same products as the other one. One might find the given statement rather doubtful, since there are a number of companies producing soda; it should be noted, though, that both PepsiCo and Coca-Cola are known for creating a diet soda (Diet Pepsi and Diet Coke correspondingly); producing root beer (Mug Root Beer and Barq’s), mineral water (Coca-Cola’s Cristal and PepsiCo’s Aquafina), and so on. Therefore, it is crucial that Coca-Cola should come up with a unique strategy in order to be as different from PepsiCo as possible. When it comes to discussing the strengths of the product, the incredible res ults of Coca-Cola marketing are often brought up. Indeed, judging by the fact that Coca-Cola has practically become a household name over the years of its existence, one must admit that its advertising campaigns have paid off impressively. Not only does the drink stand out of the range of similar soda drinks, but is often related to a number of other nonetheless popular brands, such as the personal of Santa Claus. Coca-Cola Santa Claus (n. d.). Retrieved from http://www.adbranch.com/wp-content/uploads/coca-cola_santa_claus_raiding_the_refrigerator_1937-610Ãâ€"428.jpg Apart from very impressive marketing, Coca-Cola has also become wildly popular due to its grand rivalry with Pepsi. Coke vs. Pepsi (n. d.). Retrieved from http://www.nogarlicnoonions.com/wp-content/uploads/2013/09/Coke-vs-Pepsi5.jpg Sadly, the company also has a number of weaknesses. Speaking of rather basic problems of the brand, its lack of initiative regarding the new avenues of marketing should be mentioned. Apar t from its dubious reputation in terms of its effects on people’s health, Coca-Cola has also faced a rather upsetting drop in its market value. According to the latest report, the product’s price dropped by $0.1, or 0.25%, which resulted in a $0.113 (0.28%) drop in the company’s shares, the latter being reduced to $39.647, with the resulting EPS of 1.929 (InvestorGuide, 2014c). The given tendencies are definitely worth paying more attention to. It seems that Coca-Cola needs a colorful and memorable promotion campaign that will attract more customers. It is also remarkable that Dr. Pepper has recently appeared among Coca-Cola’s major rivals, nearly ousting Pepsi from the picture. InvestorGuide (2014a). Detailed quote for the Coca-Cola Company. Retrieved from http://goo.gl/9l6QLd InvestorGuide (2014b). Detailed quote for Dr. Pepper Snapple Group, Inc. Retrieved from http://goo.gl/Uj3ilb Nevertheless, Coca-Cola’s position among the rest of the soda producing companies seems rather stable. Compared to the previous year, the losses are not that big, which means that the company is capable of using its key strength as the mean to sell the product to the target audience. Speaking of the organization’s resources and capabilities, Coca-Cola sells its product to 200 countries and operates with around 250 Coca-Cola bottlers (Conley, 2012, June 18). Coca-Cola’s value chain also deserves considering closer. To start with, the company has a very interesting strategy for communicating to its suppliers; known as SGP, or Supplier Guiding Principles, it presupposes that the relationships with the partner companies supplying raw material should be based on mutual respect, equality and business integrity (The Coca-Cola Company, 2012). Thus, the outbound logistics of the company seems to be impeccable. Speaking of the inbound logistics, one must mention that the Coca-Cola Company employs retailing research councils, which help the firm define the best possible strategies for delivering its product to the customers on time and in its best condition. Due to the recent introduction of the latest technology into the company’s production process, the latter has been improved quite a few notches; even though it will take time to make sure that every single employee has been trained properly in order to operate the equipment in question, the effects of the technological â€Å"mini-revolution† within a comparatively conservative realm of the Coca-Cola Company can be considered a major breakthrough. The company is also doing extremely well in terms of its outbound logistics, as the recent research shows. Marketing and sales, though, could definitely use some improvement, since the organization has not been making any radical changes in its image for several decades, even though its original gimmick seems to have worn out its welcome in the global market. Reference List Cioletti, A. (2013, June 1). Alway s Coca-Cola. License. Retrieved from http://www.licensemag.com/license-global/always-coca-cola Coca-Cola (2012). Fit – new diet coke commercial – supporting women’s heart health. Retrieved from http://www.coca-colacompany.com/videos/fit-new-diet-coke-commercial-supporting-womens-heart-health Coca-Cola Santa Claus (n. d.). Retrieved from http://www.adbranch.com/wp-content/uploads/coca-cola_santa_claus_raiding_the_refrigerator_1937-610Ãâ€"428.jpg Coke vs. Pepsi (n. d.). Retrieved from http://www.nogarlicnoonions.com/wp-content/uploads/2013/09/Coke-vs-Pepsi5.jpg Conley, A. (2012, June 18). Coca-Cola resources and capabilities. Retrieved from http://alconley.blogspot.com/2012/06/resources-and-capabilities.html Cox, J. (2008). Sold on radio: Advertisements of the Golden Age of broadcasting. Jefferson, NC: McFarland Company. Deichert, M., Ellenbecker, M., Klehr, E., Pesrachick, L. (2006). Industry analysis: Soft drinks. Retrieved from http://www.csbsju.edu/documents /libraries/zeigler_paper.pdf Down home foodie: 2012 (2012). Retrieved from http://goo.gl/7Ey58D InvestorGuide (2014). Charts for PepsiCo, Inc. Retrieved from http://app.quotemedia.com/quotetools/chartcache/15347.png InvestorGuide (2014a). Detailed quote for the Coca-Cola Company. Retrieved from http://goo.gl/9l6QLd InvestorGuide (2014b). Detailed quote for Dr. Pepper Snapple Group, Inc. Retrieved from http://goo.gl/Uj3ilb InvestorGuide (2014c). The Coca-Cola Company (KO). Retrieved from http://www.investorguide.com/stock.php?ticker=KO The Coca-Cola Company (2012). Supplier guiding principles. http://assets.coca-colacompany.com/1b/d5/9c8554554fd29678c97791e27c83/SGP_Brochure_ENG.pdf Zmuda, N. (2013, October 21). Health ad hits Coke: â€Å"Happiness doesn’t come in a red can. Obesity does.† Advertising Age. Retrieved from http://adage.com/article/news/maryland-based-foundation-attacks-coca-cola/244847/ This essay on Looking for the Real Thing: The Coca-Cola Company Analysis was written and submitted by user Brooklynn K. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Leadership and Healthcare

Leadership is often associated with the business world. However, it has been acknowledged that it is crucial in any field and in any aspect of people’s lives. Healthcare is one of the fields where leadership is essential, as it has a positive impact on patients’ healing process (Laschinger, Wong, Cummings and Grau, 2014).Advertising We will write a custom assessment sample on Leadership and Healthcare specifically for you for only $16.05 $11/page Learn More It is necessary to add that there is sufficient theoretical framework that can enable healthcare professionals to choose the most appropriate leadership style. Slavkin (2010) states that strict and rigid leadership styles are becoming less effective and modern healthcare professionals prefer transformational leadership styles. It is important to stress that contemporary researchers focus on emotional and personal aspects of leadership. Thus, Laschinger et al. (2014, p. 7) note that reson ant leadership is one of the most effective types of workplace empowerment. The researchers define resonant leadership as â€Å"a relationally focused leadership style† that includes â€Å"visionary, coaching, affiliative, and democratic approaches, whereas dissonant styles include pace setting and commanding† (Laschinger et al., 2014, p. 7). The researchers stress that resonant leadership styles enable leaders to create the necessary atmosphere in the workplace and decrease the amount of nurse turnover, which is essential in the period of significant shortage in nursing professionals. It is noted that healthcare leaders facilitate lower incivility and greater job satisfaction, which positively affects patients’ wellbeing and quality of services provided. Laschinger et al. (2014) note that relationships between healthcare leaders and the rest of the staff is of paramount importance for creating the value.  Slavkin (2010) also notes that proper interpersonal re lationships are crucial for creation of the appropriate atmosphere in the working place. The researcher provides brief insights into development of leadership approaches and states that command and control leadership styles are becoming less effective especially in healthcare setting. Healthcare field is characterized by high pressure and significant workload. Clearly, additional stress in the form of rigid control and numerous commands forces many healthcare professionals less motivated and productive. This is especially true for nursing professionals who have to communicate with healthcare staff, patients and their relatives. Many nurses do not handle the pressure and there is a high rate of turnover. The researcher emphasizes that effective leaders have to be more attentive to needs and expectations of the staff. It is also stated that relationally loaded leadership is important for detecting and sharing values. Notably, the researcher pays special attention to the fact that lead ership will become more creative, interdisciplinary and will be characterized by â€Å"culturally diverse collaborations† (Slavkin, 2010, p. 40).Advertising Looking for assessment on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Hence, it is clear that interpersonal relationships, coaching and creation of rapport is seen as a potential framework for development of the leadership in the future healthcare leadership. Again, the researcher stresses that such type of leadership will make the healthcare staff feel more empowered and motivated to address the needs of patients. It is also important to remember that healthcare professionals (especially nurses) will also be able to employ some leadership methods when working with patients. Slavkin (2010) also adds that there are gaps in medical education as future healthcare professionals often lack for knowledge and skills concerning leadership. The researcher stresses that the gaps should be eliminated and medical schools include leadership in their curricula. This will enhance the quality of services provided. Such relationally loaded leadership styles are associated with emotional intelligence. Delmatoff and Lazarus (2014) state that modern leaders should be emotionally and behaviorally intelligent. The researchers claim that effective leaders should choose the most appropriate styles based on their emotions and behaviors. Thus, leaders should have emotional and behavioral self-awareness. They should also be able to be socially aware. In other words, they have to understand emotions and behavior, needs and expectations of people they lead. Delmatoff and Lazarus (2014, p. 245) argue that efficient leaders have to understand the value of using â€Å"emotionally and behaviorally intelligent style of leadership to ensure that their staff feel empowered and supported†. The researchers add that the use of this type of leadership will help create t he necessary atmosphere of trust and cooperation among the healthcare staff as well as between healthcare professionals and patients, which is crucial for effective treatment. It is also noted that healthcare staff need more training (in schools and in the working place). It can be beneficial to train the staff to make all the employees utilize the most appropriate leadership styles. Fine, Golden, Hannam and Morra (2009) provide interesting insights into the use of relationally loaded leadership styles. The researchers argue that it is possible to make this style more effective when utilizing Lean approach. Lean methodology was developed in the terrain of industry but it applicable in any sphere of life.Advertising We will write a custom assessment sample on Leadership and Healthcare specifically for you for only $16.05 $11/page Learn More Professionals of Toyota developed the methodology, and successful implementation of the approach suggests that it c an facilitate development of any industry or organization. Fine et al. (2009) explain that the Lean approach is based on the idea of elimination of waste from the process of production and/or service delivery. Waste can be defined as any â€Å"non-value-added steps† (Fine et al., 2009, p. 26). The researchers argue that healthcare is â€Å"an ideal environment in which to reap the benefits of Lean† (Fine et al., 2009, p. 27). The researchers identify principles or steps in the Lean approach. These are defining value, arranging by value stream, flowing, pulling and seeking perfection. In other words, healthcare leaders should understand what patients expect from them and what they need. Healthcare professionals have to make sure that these needs and expectations are met within minimum time and with maximum efficiency. Fine et al. (2009) add that this approach is not researched in the field of healthcare and needs special attention. Researchers as well as practitioners s hould develop appropriate techniques to exploit Lean approach.  In conclusion, it is necessary to note that researchers stress that modern healthcare leaders have to pay more attention to emotions and personal relationships. At that, leaders should be aware of their emotions and behaviors as well as their colleagues’ and patients’ behavior and emotions. This will enable healthcare staff to provide high-quality services as the atmosphere in the working place will be characterized by trust and support. In its turn, this will positively affect patients’ healing process, as they will also be more cooperative and trustful. Importantly, although there is significant load of research in the field of healthcare leadership, many healthcare professionals lack for the necessary knowledge and skills. Researchers note that the gap should be filled. This can be implemented through inclusion of leadership in medical schools’ curricula. Healthcare staff training will a lso be beneficial. Healthcare professionals should be aware of recent findings in the field to be able to choose the right leadership style and utilize it correctly. Reference List Delmatoff, J., Lazarus, I.R. (2014). The most effective leadership style for the new landscape of healthcare. Journal of Healthcare Management, 59(4), 245-249.Advertising Looking for assessment on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Fine, B., Golden, B., Hannam, R., Morra, D.J. (2009). Leading lean: A Canadian healthcare leader’s guide. Healthcare Quarterly, 12(3), 26-35. Laschinger, H.K.S., Wong, C.A., Cummings, G.G., Grau, A.L. (2014). Resonant leadership and workplace environment: The value of positive organizational cultures in reducing workplace incivility. Nursing Economics, 32(1), 5-16. Slavkin, H.C. (2010). Leadership for health care in the 21st century: A personal perspective. Journal of Healthcare Leadership, 2, 35-41. This assessment on Leadership and Healthcare was written and submitted by user Ronald Nunez to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Vocabulary Words To Know in The Pearl

Vocabulary Words To Know in The Pearl Although short, The Pearl  by John Steinbeck can be a challenging read. A great way to expand your vocabulary is to read a book with words that you dont know yet. In that way, reading The Pearl can be a helpful exercise. Heres a vocabulary list from John Steinbeck by chapter.   Chapter 1 avarice - greedbougainvillea - a type of tropical flowerconsolation - to comfortdetachment - lack of concern or attachmentindigent - poor; impoverishedlymphatic - tissue where white blood cells are producedscandal - shamefululcers - open sores Chapter 2 bulwark - defensive wallestuary - river meets sea tidegloating - prideful; braggingincandescence - giving off lightlateen - sail (triangle)poultice - an herbal application for the purpose of healing or remedytelescopically - slide within one another; like a telescope Chapter 3 almsgiving - giving money to the poorammonia - colorless gas with a characteristic pungent odourconsecrated - sacredcozened - trickery; misleadingdisparagement - insultdissembling - misleadingfurtive - secretivejudicious - to exercise good judgment; sound thinkinglucent - softly bright; radiantprecipitated - hurled; cause to move suddenlysubjugation - forced submission; conquertransfigured - idealize; metamorphosis Chapter 4 appraiser - one who estimates worth or valuecontemptuous - scorn or disdaincountenanced - toleratedcrafty - cleverfreshet - freshwater stream (flowing into the sea)legerdemain - magiclethargy - tired; weaktules - weaving material Chapter 5 edifice - building or structureexhilaration - glad; joyfulleprosy - chronic granulomatous communicable diseaseskirled - a shrill callstifling - smothering; suffocating; to take away breath or restrict Chapter 6 apprehensively - fearfulcleft - splitescarpment - a long, steep slope or cliff; declivityintercession - intervention; protection; mediationmalignant - dangerous; harmful; tumorous; deadlymonolithic - huge; imposingmonotonously - boring; without variationoutcroppings - layers of rockthreshed - beat; whipped

Titanic Film and Jean Paul Sartre's Existentialism is a Humanism Essay

Titanic Film and Jean Paul Sartre's Existentialism is a Humanism - Essay Example It turns out the girl is on her way to Philadelphia for her anticipated wedding with her rich fiancà © Cal Hockley. She was stressed about her situation because she did not love Cal in the first place (Eaton 1). She, as a result, contemplates suicide as she makes her way up the deck where Jack arrives just in time to save her from the imminent death. Cal is obliged to invite Jack Dawson over for dinner at their first class dining table where Jack has to put up with Cal’s high and mighty hosts. Jack hereby gets a chance and invites Rose De Witt to the third class section of the ship where they dance for the better part of the evening, and the lady has the best time of her life. Jack made his living through sketching on the streets of Paris; due to this fact, Rose requests Jack to sketch her nude wearing only the blue diamond that was given to her by Cal. When later Cal finds out, he orders for Jack to be locked away (Eaton 5). The ship fatefully hits an iceberg and all the passengers in the ship are doomed, and their lives seem to be hanging on a weak thread. The ship begins to sink deeper into the cold water, and Jack and Rose struggle to find each other and run away from her fiancà © Cal. Secondly, a synopsis of the film will be discussed as follows. The journey to Philadelphia was meant for Cal’s and Roses’ wedding. They used the biggest ship by the name Titanic. Jack was a common man who made his living by sketching in the streets of Paris. He wins a trip on the Titanic during a game of cards, so he also boarded the Titanic. Rose did not want to marry Cal so she decided to take her own life, and this is where Jack comes in and saves her (Eaton 20). They develop a very strong friendship which later becomes a romantic relationship as they fall in love. Rose requests Jack to draw her nude as she wears only the blue diamond necklace. Cal discovers the drawing and conspires for Jack to be locked  away (Eaton 5).