Social Media Marketing Wikipedia - 1120 Words

Lyu Meizhen Dr. Mina English 108 6 November 2014 Social Media Marketing According to Wikipedia, Social media marketing is a term which describes â€Å"the process of gaining website traffic or attention through social media sites (Wikipedia).† These kinds of promoting tactics are getting more and more popular and effective in this technology driven world, it is easier for a business company to determine where the potential customers are and easily attract their eyes through social media. It also saves more money compare to the traditional advertising methods. As the technology develops, social media is getting much more impressive to make people interact and chat with each other, and share information as well. For a business company, it is†¦show more content†¦According to a survey on comScore, a leading company for digital business analytics, â€Å"Facebook captures 14.6% of Internet users time compared to a combined 2% for all other social networking sites. Facebook also captures 16% of all page views. †It is such an impressive percentage of mindshare apparently, so it will definitely attract more and more potential customers and this will be one of the greatest benefits for a business to promote things on social media. For example, Facebook will display some suggested pages based on your friend’s likes and your own interests and demographics, so even though there are tons of pages, marketers can accurately target the right people with the right page. For me personally, I did benefit from social media marketing. I remembered one time I went to Facebook as usual; it displayed Target as a suggested page to me, because one third of my friends have liked the page. And then I clicked the page, I saw so many different kinds of information which include new arrivals, discount information, trade-in details, hiring information, etc. As a huge fan of country music, one post suddenly caught my attention, a new album from one of my favorite country music duo: Florida Georgia Line just came out, and they had it in the store already. Pre-ordering the album online can get 3 extra songs and free shipping for a limited time. I ordered immediately online,

Argument Essay on the Lottery by Shirley Jackson with...

â€Å"The Lottery† by Shirley Jackson is about Symbolism The Lottery, a short story written by Shirley Jackson, is a tale about an inhumane and horrific tradition that a community celebrates every year between 10 a.m. and noon on June 27, a sunny day, in a New England village (â€Å"Cummings Study Guide†). Not only is this story about tradition but it also hides the meaning of symbolism as well. The setting takes place in a small village consisting of about three hundred people. On June twenty-seventh of every year, the members of this traditional community hold a village wide lottery in which everyone is expected to participate. A black box holds hundreds of pieces of paper that each member of the community†¦show more content†¦The villagers in the story lack of the value of human being. â€Å"Well, now,† Mr. Summers said,† guess we better get started , get this over with, so’s we can go back to work .Anybody ain’t here?† (Video documentary). What Mr. Summers said means that the people in the village consider the terrible â€Å"crime† of tradition as normal thing. The villagers would get used to the fact that the value of human life is not so important. Even the children consider killing somebody as if to kill an animal. The village obviously lacks the value of a human being throughout the story as we do in the world that we live in today. Throughout the story, the reader gets an odd feeling regarding the residents and their annual practice. Not until the end does the reader realize to know what the lottery is about. Thus, from the beginning of the story until almost the end, there is an overwhelming sense that something terrible is about to happen due to the Jackson’s use of foreshadowing through the depiction of characters and setting. The period of time that the villagers were living is completely different from our culture today. The tradition means a lot to the villagers because it has occurred since the village was first established. It was a normal thing to villagers to keep that tradition from generation to generation. You can see that even though the villagersShow MoreRelatedUse of Symbolism in The Lottery by Shirley Jackson1146 Words   |  5 Pagesbulb represents ideas that just sparked into a character’s head. In the short story, â€Å"The Lottery† by Shirley Jackson, a village has just entered the month of June, meaning that the lottery is to begin. When everyone was present, the heads of the households’ names were called one by one to pick up a slip of paper. It was then discovered that the Hutchinson family was the chosen family to participate in the lottery again. When Mr. Hutchinson, Mrs. Hutchinson, Bill Jr., Nancy, and Little Dave each gotRead MoreThe Lottery, by Shirley Jackson3156 Words   |  13 Pages The story of â€Å"The Lottery† is a dark tale that gives the reader a window into a community blighted by an tradition propagated by ignorance; sending a message that reverberates with many events, ideas, and observations throughout the annals of time. Written by the great Shirley Jackson, this fable exemplifies how delusion and illogical thinking led to the terrifying and morose ending of Tessie Hutchinsons existence. Shirley Jackson was well known in her lifetime, but not necessarily as the literary

Choice Overload Problem free essay sample

ThoughtIn the video, Sheena Iyengar argues that availability of many choices causes to reduction of engagement, decision quality and satisfaction. She emphasizes that people need to make many decisions in daily life and since they cannot consider all of the choices available by doing the math, some customers may make a wrong decision or even refrain from buying at all. Then she proposes some solutions such as: Cut (reduce the choices), concretize, categorize, complexity (low to high choice condition). The examples and result of the studies are persuasive enough to me since I have concluded the same results considering my own choices. Although it is not mentioned in the video I think this concept can be link to post purchase dissonance, which is the situation when we were not sure if we made the correct decision and think about the possibility that other alternatives we rejected could have been better, leading to an inconsistency. We will write a custom essay sample on Choice Overload Problem or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page While doing shopping, I feel the same all the time unless I have a prior knowledge or brand loyalty. For example, I sometimes buy nothing because of choice overload due to fear of being mistaken or I try to reduce dissonance after the purchase in some ways: Searching a conforming evidence to justify my decision like â€Å"Many people I know are buying this brand, it must be good†, ignoring any information about the alternatives or downgrading the importance of the decision like â€Å"It is just a chocolate, not a big deal†. After this, if I am still dissatisfied, the options are canceling the purchase or not to purchase again. Moreover, the video reminded me another video â€Å"Saving for tomorrow, tomorrow† in which Shlomo Benartzi talks about planning fallacy. One of the examples was about the comparison of donation rates in Germany by 12%, and Austria by 99%. The reason was that while taking driving license in Germany people were supposed to check a box if they want to become a donor, and in Austria check the box if they do not want to. Thus he concluded that checking the boxes require effort and people choose to do nothing. I thought this example might be relevant because it argues people are tend to choose the easiest way that requires no effort. Thus, when they are faced with a choice overload they will probably be confused and as a result make a wrong decision or ignore doing any decision. In conclusion, Sheena Iyengar’s solutions are good since they support the learning and decision-making process of people: Cut, few choices are worth to consider. To concretize can affect our decisions. Categorize, dividing the information into meaningful parts help to understand. Level of complexity, starting from simple to hard makes people ready to process.

Looking for the Real Thing The Coca

It was 1886, and fizzy drinks were clearly becoming a thing, soda fountains gradually becoming the most popular places all over the country.Advertising We will write a custom essay sample on Looking for the Real Thing: The Coca-Cola Company Analysis specifically for you for only $16.05 $11/page Learn More A failure by his very nature, pharmacist John Pemberton decided to try his luck in doing something that was popular at the time, and came up with a new soda fountain drink that could become the â€Å"real thing† and stand out of the range of similar drinks as the ultimate â€Å"champion†. Coca-Cola was the result (Cox, 2008, 113). Down home foodie: 2012 (2012). Retrieved from http://goo.gl/7Ey58D Unfortunately, the Coca-Cola Company is facing several major external threats at present, the growing impact of Pepsi and Dr. Pepper on the soda market being the key one (Deichert, Ellenbecker, Klehr Pesrachick, 2006). A company whose name has b ecome the synonym of the product, Coca-Cola is still not ready to fight a strong, seeing how the recent crisis that the relocation into the global market cot the firm affected Coca-Cola’s stock price. Therefore, the increase in the authority of such companies as PepsiCo and Dr. Pepper/7-Up is the greatest threat for Coca-Cola at present. Another obvious external threat concerns the lack of interest in customers towards Coca-Cola and its products. Coca-Cola’s leader’s unwillingness to change the traditional course of the company and take chances with brand new products may easily lead to customers losing interest.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Perhaps, the given step is rather wise in the light of tight competition – once a company fails with a new product, the rivals will use this failure as a chance to take the company’s place in the mar ket. There is no need to stress that in food production, practically every single outside market factor maters greatly for a company in shaping its reputation and, therefore, the process of achieving the company’s goals. Specifically for Coca-Cola, sociocultural and global factors should be pointed out as the ones of the greatest influence. At first, the given factors might seem only a minor element of the general structure; on a second thought, however, one must agree that these two are especially important for Coca-Cola in the XXI century. To start with, the sociocultural factor is one of the key concerns at present. Unfortunately, due to the recent surge of concerns and false accusations of Coca-Cola being an extremely harmful drink, the company may easily be facing another crisis in 2014. For instance, such reports as Zmuda’s article clearly do not add to the Coca-Cola company’s popularity among its target audience: â€Å"the group is frustrated that Coca-C ola doesn’t spend more money advertising its healthier brands, like Honest Tea† (Zmuda, 2013, October 21, para. 4). True, the company tried to rebut the false accusations by providing its own account of the effects that the drink has on people and even creating the line of product that supposedly had a positive effect on heart health (Coca-Cola, 2012), yet the reputation of â€Å"Killer Coke† seems to have a very strong staying power. Regardless of the numerous attacks of critics and adversaries, the company has been thriving so far and even managed to come up with a brand new campaign regarding the Coca-Cola’s latest initiative in striving for people’s health.Advertising We will write a custom essay sample on Looking for the Real Thing: The Coca-Cola Company Analysis specifically for you for only $16.05 $11/page Learn More Not only has the firm enhanced the production of sugarless cola, but also started funding major r esearches on obesity, heart diseases and other health issues: â€Å"Recent new funding includes a large grant from Coca-Cola† (Harcombe, 2013, January 22, para. 4).Therefore, the sociocultural factor, though clearly very ambiguous, seems to have been working for the company’s benefit so far. Speaking of the second factor, one must admit that after entering the global market, Coca-Cola has been dealing with very tough competition, and the latter still remains a major issue. However, apart from difficulties regarding the choice of the right promotion campaign and advertisement strategy, global market offers a number of alluring opportunities. For example, with the acceptance of the free trade agreement, it has become much easier for Coca-Cola to sign agreements with companies all over the world and sell its products not only in the USA, but also in Europe and Asia, thus, increasing its revenues impressively. For instance, entering into a venture partnership with Endomond o seems to have given the company very good chances for increasing its stock price in 2014: â€Å"Under the new global agreement, Coca-Cola will help Endomondo grow its existing user base and enter into new markets and territories, while helping develop the app’s functionality and drive innovation† (Cioletti, 2013, June 1, para. 15). Since Endomondo has an estimated total of around 12,000,000 users (Cioletti, 2013, June 1, para. 14), Coca-Cola will clearly have great chances for attracting even more clientele and enjoying an even greater success. Five forces of competition, the term coined by Michael E. Porter, also shape Coca-Cola’s policy towards its stakeholders greatly. Presupposing that the company should take buyers, competitors, suppliers, entrants and substitutes into account, the given model allows for evaluating the company’s chances for success in the global market. According to the latest reports, Coca-Cola should pay special attention to the substitutes and the competitors. While the statistics on buyers seems to have been quite consistent over the past few decades, the situation with competition has become much more complicated due to the specifics of the globalized environment.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Instead of winning over the SMEs within its home country and quickly becoming the industry leader, Coca-Cola must maintain its status among the companies of equally good reputation and approximately the same income. Hence the tension within the global market of fizzy drinks comes. Of all the companies producing fizzy drinks and the related goods, Pepsi seems to have been the key rival of the company for ions. Surprisingly enough, even though Coca-Cola has clearly gained the status of the world leader in soda production and is nowadays one of the most recognizable brands period, the PepsiCo has not only withstood the defeat, but also faced it with great dignity. More to the point, it has succeeded in its own way, making it obvious to the Coca-Cola Company that the grand fight between the brands, which will help finally define the winner, is yet to come. As InvestorGuide says, the cost per share is $82.95 at present and is yet to rise for PepsiCo: InvestorGuide (2014). Charts for Pep siCo, Inc. Retrieved from http://app.quotemedia.com/quotetools/chartcache/15347.png Although having a rival that is going to replenish its powers soon be the company’s side might not seem a good prospect for Coca-Cola, there are still a couple of advantages about the current situation that are worth pointing out. To start with, the fact that Coca-Cola has relatively few rivals is alone very uplifting. In addition, it will be easy to use the fight with PepsiCo in order to attract even more attention to Coca-Cola and its brand product.  Buyers are another segment of the Five Forces Model that can be used in order to improve the company’s score. Though it is admittedly hard to come up with a new promotion campaign for a company that has practically become a staple of soda production industry, there are enough chances for using the customers’ loyalty for the company’s benefit. Moreover, the aforementioned rivalry with PepsiCo may also stir the buyersâ€℠¢ interest towards the company’s products. Still, the â€Å"buyers† element in the Five Forces Model laves much to be desired in terms of the clients’ loyalty. The Coca-Cola Company needs to keep in mind that a number of people hardly differentiate between the two organizations, seeing how each of the companies is known for creating practically the same products as the other one. One might find the given statement rather doubtful, since there are a number of companies producing soda; it should be noted, though, that both PepsiCo and Coca-Cola are known for creating a diet soda (Diet Pepsi and Diet Coke correspondingly); producing root beer (Mug Root Beer and Barq’s), mineral water (Coca-Cola’s Cristal and PepsiCo’s Aquafina), and so on. Therefore, it is crucial that Coca-Cola should come up with a unique strategy in order to be as different from PepsiCo as possible. When it comes to discussing the strengths of the product, the incredible res ults of Coca-Cola marketing are often brought up. Indeed, judging by the fact that Coca-Cola has practically become a household name over the years of its existence, one must admit that its advertising campaigns have paid off impressively. Not only does the drink stand out of the range of similar soda drinks, but is often related to a number of other nonetheless popular brands, such as the personal of Santa Claus. Coca-Cola Santa Claus (n. d.). Retrieved from http://www.adbranch.com/wp-content/uploads/coca-cola_santa_claus_raiding_the_refrigerator_1937-610Ãâ€"428.jpg Apart from very impressive marketing, Coca-Cola has also become wildly popular due to its grand rivalry with Pepsi. Coke vs. Pepsi (n. d.). Retrieved from http://www.nogarlicnoonions.com/wp-content/uploads/2013/09/Coke-vs-Pepsi5.jpg Sadly, the company also has a number of weaknesses. Speaking of rather basic problems of the brand, its lack of initiative regarding the new avenues of marketing should be mentioned. Apar t from its dubious reputation in terms of its effects on people’s health, Coca-Cola has also faced a rather upsetting drop in its market value. According to the latest report, the product’s price dropped by $0.1, or 0.25%, which resulted in a $0.113 (0.28%) drop in the company’s shares, the latter being reduced to $39.647, with the resulting EPS of 1.929 (InvestorGuide, 2014c). The given tendencies are definitely worth paying more attention to. It seems that Coca-Cola needs a colorful and memorable promotion campaign that will attract more customers. It is also remarkable that Dr. Pepper has recently appeared among Coca-Cola’s major rivals, nearly ousting Pepsi from the picture. InvestorGuide (2014a). Detailed quote for the Coca-Cola Company. Retrieved from http://goo.gl/9l6QLd InvestorGuide (2014b). Detailed quote for Dr. Pepper Snapple Group, Inc. Retrieved from http://goo.gl/Uj3ilb Nevertheless, Coca-Cola’s position among the rest of the soda producing companies seems rather stable. Compared to the previous year, the losses are not that big, which means that the company is capable of using its key strength as the mean to sell the product to the target audience. Speaking of the organization’s resources and capabilities, Coca-Cola sells its product to 200 countries and operates with around 250 Coca-Cola bottlers (Conley, 2012, June 18). Coca-Cola’s value chain also deserves considering closer. To start with, the company has a very interesting strategy for communicating to its suppliers; known as SGP, or Supplier Guiding Principles, it presupposes that the relationships with the partner companies supplying raw material should be based on mutual respect, equality and business integrity (The Coca-Cola Company, 2012). Thus, the outbound logistics of the company seems to be impeccable. Speaking of the inbound logistics, one must mention that the Coca-Cola Company employs retailing research councils, which help the firm define the best possible strategies for delivering its product to the customers on time and in its best condition. Due to the recent introduction of the latest technology into the company’s production process, the latter has been improved quite a few notches; even though it will take time to make sure that every single employee has been trained properly in order to operate the equipment in question, the effects of the technological â€Å"mini-revolution† within a comparatively conservative realm of the Coca-Cola Company can be considered a major breakthrough. The company is also doing extremely well in terms of its outbound logistics, as the recent research shows. Marketing and sales, though, could definitely use some improvement, since the organization has not been making any radical changes in its image for several decades, even though its original gimmick seems to have worn out its welcome in the global market. Reference List Cioletti, A. (2013, June 1). Alway s Coca-Cola. License. Retrieved from http://www.licensemag.com/license-global/always-coca-cola Coca-Cola (2012). Fit – new diet coke commercial – supporting women’s heart health. Retrieved from http://www.coca-colacompany.com/videos/fit-new-diet-coke-commercial-supporting-womens-heart-health Coca-Cola Santa Claus (n. d.). Retrieved from http://www.adbranch.com/wp-content/uploads/coca-cola_santa_claus_raiding_the_refrigerator_1937-610Ãâ€"428.jpg Coke vs. Pepsi (n. d.). Retrieved from http://www.nogarlicnoonions.com/wp-content/uploads/2013/09/Coke-vs-Pepsi5.jpg Conley, A. (2012, June 18). Coca-Cola resources and capabilities. Retrieved from http://alconley.blogspot.com/2012/06/resources-and-capabilities.html Cox, J. (2008). Sold on radio: Advertisements of the Golden Age of broadcasting. Jefferson, NC: McFarland Company. Deichert, M., Ellenbecker, M., Klehr, E., Pesrachick, L. (2006). Industry analysis: Soft drinks. Retrieved from http://www.csbsju.edu/documents /libraries/zeigler_paper.pdf Down home foodie: 2012 (2012). Retrieved from http://goo.gl/7Ey58D InvestorGuide (2014). Charts for PepsiCo, Inc. Retrieved from http://app.quotemedia.com/quotetools/chartcache/15347.png InvestorGuide (2014a). Detailed quote for the Coca-Cola Company. Retrieved from http://goo.gl/9l6QLd InvestorGuide (2014b). Detailed quote for Dr. Pepper Snapple Group, Inc. Retrieved from http://goo.gl/Uj3ilb InvestorGuide (2014c). The Coca-Cola Company (KO). Retrieved from http://www.investorguide.com/stock.php?ticker=KO The Coca-Cola Company (2012). Supplier guiding principles. http://assets.coca-colacompany.com/1b/d5/9c8554554fd29678c97791e27c83/SGP_Brochure_ENG.pdf Zmuda, N. (2013, October 21). Health ad hits Coke: â€Å"Happiness doesn’t come in a red can. Obesity does.† Advertising Age. Retrieved from http://adage.com/article/news/maryland-based-foundation-attacks-coca-cola/244847/ This essay on Looking for the Real Thing: The Coca-Cola Company Analysis was written and submitted by user Brooklynn K. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.